Russia unveils rebrand of former McDonald's franchises as 'Tasty and that is it'

Russia has unveiled its rebrand of the previous McDonald's restaurant franchise, and we're not loving it.

The previous McDonald's eating places' new proprietor, Alexander Nikolaevich Govor, introduced on Sunday that he'll reopen the quick meals chain as Vkusno & Tochka, which interprets to "Tasty and that is it." The restaurant chain will even undertake a brand new emblem impressed by the chain's fundamental meals merchandise: two potato fries hanging over a hamburger bun.

"If you happen to recall, in Could, McDonald's introduced they have been eradicating their companies from Russia. I'm very proud that they selected me to proceed growing this enterprise. Which means the corporate views me as somebody who absolutely shares all of the rules of enterprise and values of McDonald's," Govor stated at a press convention.

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A minimum of 200 of the 850 branches left by the corporate upon its departure will likely be reopened by the tip of June, in keeping with a press launch. And that won't be the tip, in keeping with the proprietor. "I will not disguise the truth that I'm an bold man, and so I'm not simply going to easily open up all 850 eating places, however I'm going to develop new ones as effectively," Govor stated.

The rebranding announcement coincided with Russia Day, a vacation marking the nation's independence, in keeping with CNN. The reopening additionally befell in Moscow's Pushkinskaya Sq., the place the primary Russian McDonald's was opened on Jan. 31, 1990.

McDonald's briefly closed its 850 Russian branches on March 8 because of the invasion of Ukraine. That closure led to the corporate dropping tens of millions and ultimately the choice to promote the branches to Govor.