Erste Financial institution was declared the second most gender-sensitive firm in Serbia – Muricas News

Erste Financial institution introduced at the moment that it was declared the second most gender-sensitive firm in Serbia, as a part of the “Flower of Success for a Dragon Lady 2022” occasion, which has been organized for years by the Affiliation of Enterprise Ladies of Serbia.

This award is given to medium and enormous firms that implement a socially accountable enterprise technique of their operations, are guided by the rules of the United Nations for the empowerment of ladies, apply the rules of gender equality and supply the most effective mannequin for the inclusion of ladies in provide chains. At Erste Financial institution Serbia, over 70 p.c of staff are ladies, and as of this yr, the proportion of ladies in administration positions has exceeded 50 p.c.

Final yr, the financial institution launched a marketing campaign beneath the slogan “Our nation wants ladies who imagine in themselves. And a financial institution that believes in them”, with which they wished to encourage ladies, women and girls “to face behind their concepts and begin dwelling their desires “.

As a part of this marketing campaign, a sequence of free academic workshops was organized for feminine entrepreneurs and people who are considering of changing into one.

As a strategic accomplice, the financial institution supported the Heroine program inside the “Novi Unhappy European Capital of Tradition” program, which was devoted to ladies’s creativity, achievements and successes.

“This award means so much to us, as a result of it confirms that every thing we do with a purpose to contribute to the subject of gender equality provides good outcomes,” stated the director of the Communications Directorate, Jasna Uzelac Braunović, including that public presentation of achievements, examples of fine observe and outcomes creates a chance to study “from one another” and alternate expertise and concepts that may collectively contribute to the progress of society.

For the fourth yr in a row, Erste Group has been chosen for the Bloomberg Gender Equality Index (GEI) as one in every of 418 firms from 45 international locations around the globe.

It's included on this yr’s Index as a result of it's rated at or above the worldwide restrict outlined by Bloomberg, which is a mirrored image of the general efficiency within the 5 areas coated by the framework.