Musk says Twitter income harm by 'activist teams' pressuring advertisers

Elon Musk accused political activists of injuring Twitter's income by pressuring firms to pause their promoting campaigns and framed their actions as an assault on free speech.

Musk complained that advocacy teams pressured firms to withdraw their promoting campaigns over issues concerning the platform's moderation. The billionaire's complaints comply with studies that Pfizer, Normal Mills, and several other different firms withdrew promoting as they think about Twitter's viability as a platform.

UNCERTAIN FLIGHT PLAN: GENERAL MILLS, PFIZER, AND AUDI JOIN THOSE PAUSING TWITTER ADS

"Twitter has had a large drop in income as a consequence of activist teams pressuring advertisers, though nothing has modified with content material moderation, and we did every part we may to appease the activists," the billionaire tweeted. "Extraordinarily tousled! They're making an attempt to destroy free speech in America."

Normal Mills (whose manufacturers embrace Cheerios, Bisquick, and Haagen-Dazs), Pfizer, and Audi are becoming a member of Normal Motors in halting promoting. The businesses held off over fears about Twitter scaling again its content material moderation, which might result in a surge in objectionable content material on the platform.

Musk's complaints about declining income arrived a day after Twitter's crew despatched emails to workers to tell them whether or not they have been being laid off or allowed to remain on workers. Laid-off workers have been notified through private electronic mail, whereas these being saved have been notified by means of their work emails. All workers would learn by 9 a.m. PST. The corporate is predicted to lose at the very least half of its workers, in response to earlier studies.

Workers filed a category motion lawsuit on Friday alleging that Twitter's layoffs violate federal labor regulation.