Media assist Trump rerun 2016 technique

During the 2016 presidential primaries, Donald Trump rode a wave of free media price billions of dollars. This included 10 call-in interviews and an hourlong interview particular with MSNBC's Morning Joe alone. Now, Trump is hoping to copy the method.

The previous president, who's working once more in 2024, desires the media to prop him up above the remainder of the GOP major area. Kicking off the 2024 media shenanigans might be a CNN city corridor with Trump subsequent week in New Hampshire . The city corridor will definitely enhance rankings for CNN’s flailing prime-time programming. However Trump may even use the event to his personal benefit.

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Additionally of observe: The New York Occasions reviews that Trump plans to skip the primary two of the GOP major debates, that are scheduled to air on Fox News. Trump took to Reality Social to state, "Whenever you’re main by seemingly insurmountable numbers, and you've got hostile networks with indignant Trump & MAGA hitting anchors asking the 'questions,' why topic your self to being libeled and abused? Additionally, the second debate is being held on the Reagan Library, the chairman of which is, amazingly, Fred Ryan, writer of the Washington Put up. No!"

Ought to Trump sit out the GOP major debates, a rival community to Fox News is bound to leap on the alternative to supply counterprogramming with Trump’s involvement. That is what MSNBC's Joe Scarborough did for his then-friend in 2016.

The reality is that Trump and far of the media have at all times been codependent on one another. Trump wants them to suck the oxygen out of any attainable debate. The query is commonly requested whether or not Trump is an confederate to the media’s recreation or whether or not they're an confederate to his recreation. The reply is each. It's a symbiotic relationship with voters caught within the center.

Nonetheless, Trump sees a reputable major menace for the primary time within the type of Florida Gov. Ron DeSantis. Dutifully, the media have been making an attempt to neutralize DeSantis earlier than he ever enters the race, with Trump utilizing assault traces from Democratic PACs to assault DeSantis on all the things from his authorized dispute with Disney to Florida’s COVID response.

Prime line: Trump and the media are trying to run the 2016 playbook. It is about dominating the information cycles, capturing headlines, and suffocating any various. It’s as much as GOP major voters to determine if they may fall for all of this once more.

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Stephen L. Miller ( @redsteeze ) has written for Nationwide Evaluation, the New York Put up, and Fox News and hosts the Versus Media podcast.