Washington, DC, to ship personalised messages to 100,000 high-risk drivers to chop down on visitors deaths

June 24, 2023 Muricas News 0 Comments

Washington, DC, to ship personalised messages to 100,000 high-risk drivers to chop down on visitors deaths [ad_1]


Washington, D.C., is beginning a program subsequent month that may ship personalised messages to drivers with a historical past of visitors violations and street accidents within the Washington space.

This system is Washington D.C.'s newest effort to decrease visitors crashes within the metropolis, and is being led by the D.C. Division of Transportation and The Lab @ D.C., which is part of the D.C. authorities. Drivers who're thought of by town to be extra seemingly in a automobile accident shall be messaged by town, reminding them to observe and obey visitors legal guidelines, in line with the Washington Put up.

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“The aim is to create consciousness, no matter whether or not or not anyone has signed off for particular alerts,” stated Sam Quinney, director at The Lab @ D.C.

Congress DC
FILE - Washington Metropolitan Police automobiles maintain on the perimeter of the Capitol in Washington, Aug. 26, 2021. The top of the D.C. Council stated Monday, March 6, 2023, that he's withdrawing the capital metropolis’s new felony code from consideration, simply earlier than a U.S. Senate vote that appeared more likely to overturn the measure. Nevertheless it's unclear if the motion will forestall the vote or spare President Joe Biden a politically charged choice on whether or not to endorse the congressional motion. (AP Picture/J. Scott Applewhite, File)

J. Scott Applewhite/AP


A listing of 100,000 high-risk drivers has been developed by town, with some individuals on the record each a letter and a textual content message, whereas others will solely be messaged both by a letter or a textual content message. Recipients of those messages can select to cease receiving these messages as soon as the primary spherical of messages has been despatched out.

This new program is a part of Imaginative and prescient Zero D.C., which is an initiative that pledged in 2015 to get rid of metropolis visitors deaths by 2024. Nonetheless, this aim has been deemed formidable by officers, who count on to have a revised aim and plan launched by 2024.

“That is the primary effort we all know of that mixes the usage of predictive modeling to determine drivers after which behaviorally knowledgeable messages to immediate them to drive extra safely,” stated Bianca Lugo Lewis, a communications director of the Workplace of the Metropolis Administrator.

The info from this program shall be collected over the course of 1 yr, and researchers will assess if recipients of those messages diminished their risk-taking driving as they accumulate the data.


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